The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Africa Malaria Day - Burkina Faso

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Launched by the USA-based Maternal & Neonatal Health (MNH) Program, this one-week programme was aimed at promoting strategies to prevent malaria. The programme was part of marking Burkina Faso's third anniversary of Africa Malaria Day on April 25 2003. A particular emphasis was placed on promoting use of Insecticide-Treated bed Nets (ITNs) and effective antimalarial treatments on the part of women and young children. The project utilised activities that the organisers believed were best suited to communicate malaria prevention, including entertainment, discussion, and provision of information.
Communication Strategies

During the course of the week, there were speeches on topics related to malaria prevention and control, skits by local theatre groups, and demonstrations of proper use of ITNs.


Specific activities included:

  • Screenings of an information film in Kouritenga province. Following each screening, community members discussed the effects of malaria and learned about the benefits and use of ITNs. More than 3,000 people watched the film and participated in the dialogue.
  • Dissemination of key malaria messages in French and the local language on three radio stations.
  • A drawing contest for students to depict their impressions of malaria; 2,850 students from 19 schools within Koupéla and Pouytenga participated.
  • A contest based on a 10-question survey on key malaria messages. Two thousand questionnaires were distributed, and 53 contestants achieved a perfect score.
  • Placement of posters outlining Intermittent Preventive Treatment (IPT) protocol in each of the district health centres to serve as job aids for providers and as a source of information for clients.
Development Issues

Health, Children, Women.

Key Points

The MNH Program closed on September 30 2004. The U.S. Agency for International Development (USAID)'s follow-on project for maternal and newborn health, ACCESS, started on October 1 2004.

Partners

MNH Program, Plan, Santé Familiale et Prévention du SIDA (SFPS), WHO, and UNICEF.

Sources

Program Updates (May 2003) on the MNH Program site.