Applying Social Media and Other Tools for Advocacy

This presentation, second of a series of two, outlines 8 rules for maximising "conversation" through online processes. This presentation comes from the United Nations Children's Fund (UNICEF) Middle East and North Africa (MENA) Region Knowledge Management event, Tangier, Morocco, October 2010.

The objectives of the presentation include:

• Designing a social media strategy. Building online visibility and reputation.
  
• Social media monitoring and buzz tracking.
  
• Tips for beginners: Find, follow, and contact social media influencers in your area.

The slide topics include the following:

1. Establish a consistent social media presence
   
2. Produce, title, and tag content to enhance findability
   
3. Make your content more shareable
   
4. Find, follow, and contact social media influencers in your area
   
5. Induce virality: crossposting and crosslinking strategies
   • Announce it in Twitter
     
   • Post it in Blogger
     
   • Share it in Facebook
     
   • Host images/videos in Flickr/YouTube
     
   • Send it by email
     
   • Bookmark it in Delicious
     
   • Publish it on the website ... and ask your network to do the same
     
6. Reach traditional media - including a graph of "Social Media Importance"
   
7. Think transnational: bridgeblogging - including an example: the website Global Voices
   
8. Listen, learn, and monitor the conversation - showing the use of Google trends