The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Asociacion VIVIR

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Asociación VIVIR in Ecuador is based on a comprehensive health approach, where health promotion and disease prevention are the foundations for constructing a culture of health.
Communication Strategies

The objectives of Asociación VIVIR are: to provide a comprehensive health care model that includes an alternative medical system and is respectful of culture and; development of health training programmes geared towards health promotion in daily life. VIVIR launched a "Comprehensive Health Centre" that includes a promotional approach and focuses on preventative health care. VIVIR provides training and advisory services in alternative health programmes to health professionals in public and private organisations.

Development Issues

Health

Key Points

Based on a Ministry of Public Health study in 1997, the health situation indicators for Ecuador are among the lowest in Latin American, especially among low income populations. To remedy this, Asociación VIVIR took a community health approach that incorporated low cost alternatives and traditional forms of health care and focused on health promotion and preventative care.

Partners

Tumbaco Health Council, Municipality of the Quito Metropolitan District, European Union, Fundacion Esquil, UNICEF, Susila Dharma International, SD Germany, UNPFA, INNFA, Ministry of Public Health.

Sources

Click here for the PDF version of "Association VIVIR: Promoting Daily Health with Community Participation" by Dr Mariana Galarza.