The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Bertrand, J. T., Santiso, R., Cisneros, R. J., Mascarin, F., & Morris, L. (1982). Family planning communications and contraceptive use in Guatemala, El Salvador, and Panama

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Bertrand, J. T., Santiso, R., Cisneros, R. J., Mascarin, F., & Morris, L. (1982). Family planning 

communications and contraceptive use in Guatemala, El Salvador, and Panama.

Abstract

Recent contraceptive prevalence surveys in Guatemala, El Salvador, and panama included a module on family planning communications. This module provided useful feedback on the reach of each program and facilitated comparisons between countries. While almost all women in El Salvador have been reached by family planning messages, the percentage of women reached was lower in Panama and Guatemala. In all three countries rural, less educated, and unemployed women who worked inside the home or not at all were least likely to have seen or heard the messages. Exposure to family planning communications emerged as a strong correlate of contraceptive use, as shown in two separate analyses. These findings underscore the importance of communications in promoting contraceptive use.