Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Brain Hero

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"The most important experiences come from the environment of relationships that interact with each child: parents, extended family, and caregivers of all kinds. But serious adversity early in life can disrupt healthy brain development...What happens early matters for a lifetime."

In 2009, the Center on the Developing Child at Harvard University launched a collaboration with the Interactive Media Division of the School of Cinematic Arts at the University of Southern California (USC) to develop and test new ways of communicating the science of early childhood development using interactive media. The "Brain Hero" video, depicting how actions by a range of people in the family and community impact child development, is the first product of this collaboration. It adapts the visual sensibility of interactive game models to a video format. Based loosely on such games as "Guitar Hero," "SimCity," and "The Game of Life," the video portrays how actions taken by parents, teachers, policymakers, and others can affect life outcomes for both the child and the surrounding community.

This collaboration will continue joint work on the creation and dissemination of storytelling products designed to inform the public discourse around policies and practices that support healthy brain development during childhood.

Length
2'59"
Date Year of Production
Not specified