Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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CORE Group Polio Partners (CGPP) Project - India Annex

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Summary

Abstract:
This is the detailed report of the CORE Group Polio Partners project for October 2003 to March 2004. In late July of 1999, the CORE Group Polio Partners Project (CGPP) was formed to fulfill the terms of a grant from the US Agency for International Development (USAID) Global Bureau, Office of Health and Nutrition, Child Survival Division. The project has since been awarded US$ 25 million covering 8 years for the Polio Eradication Initiative (PEI). The vision of the CGPP is that the involvement of CORE private voluntary organisation (PVO) and non-governmental organisation (NGO) partners can help to accelerate the eradication of polio. According to the report, this group is uniquely positioned to serve in this capacity, as it represents 36 USA-based PVOs that manage hundreds of USAID-funded child survival projects worldwide. A description of the key activities carried out by the CGPP in Angola, Ethiopia, India, and Nepal during the reporting period is provided in attached country-specific annexes.

The India annex details the activities of 4 separate PVOs during the October 2003 to March 2004 time period; these include Adventist Development and Relief Agency (ADRA), Project Concern International (PCI), and World Vision (WV). Reports focus on their specific contributions to the polio project, organised in sections highlighting intensified support for mass immunisation campaigns, social mobilisation activities, strengthening routine immunisation systems, and "add-on" activities.

The report combines specific details of activities with local narratives that provide local perspectives on the CORE Group's impact.

Key Communication Points
The Adventist Development and Relief Agency (ADRA) has been active in contributing to underserved communities by identifying and recruiting Muslim vaccinators from Madrasahs institutions following a process of networking with Maulanas and religious leaders. This approach - selecting vaccinators from the same community - was designed to initiate accountability on the part of the community members. ADRA also contributed to a concept paper, "Kala Jatha", which sought to remove vaccine-related misconceptions, and to the development of street plays and folk songs that would disseminate the immunisation message.

Project Concern International (PCI) has been very active in social mobilisation strategies that include active networking and coordination with the National Polio Surveillance Program (NPSP), UNICEF, government health departments, block level officials, and Panchyat members; enhanced understanding of governmental policies and plans on the part of communities; encouragement of community participation in and contribution to immunisation campaigns; and involvement in preparation of plans for national immunisation days (NIDs)/sub-national immunisation days (SNIDs), including monitoring and evaluation. Specific highlights of PCI's activities include:

  • Organising health outreach camps in the resistant villages to motivate community members to immunise, especially against polio.
  • Implementing "add-on" activities such as sanitation drives as a specific strategy for the social mobilisation, linking the sanitary drive with health education.
  • Convening community meetings on regular basis; these are helpful in building rapport with women in the villages who support project staff during the polio round by motivating the reluctant community members/families in the villages.
  • Setting up regular meetings with religious leaders, which has resulted in active involvement of 13 maulana/maulvi in the SNID round. Coverage has improved in the villages in response to these leaders making announcements from the mosques after Friday prayers.


World Vision (WV) used drum beating in resistant areas, which was found to be quite effective. In addition, rickshaw miking, rallies, mosque announcements, and wall writings were used to create awareness and increase booth participation. Most significantly, WV visited 8,800 non-acceptor households for counseling, and held 950 "influencer" meetings. The report notes that the timely involvement of influential leaders, such as district authorities, has been important to ensure political support. Involving religious leaders in planning and implementation of social mobilisation campaigns helps to ensure the acceptability of the messages and thereby improve coverage.

Editor's note: This document is no longer available online. For further information, please see the contact details below.

Source

CORE Group Polio Partners Project (CGPP) website, October 22 2004 and March 1 2010.