Documenting and Sharing Learning in Health Communication for Development - Section III

A more extensive background list of materials in evaluation, or signposts to any such lists.


1. Name of Project: Urban lottery: A game to think about the city, Guadalajara, Mexico

School of Communication, Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO), Jalisco, México.

The Urban Lottery is a game which, based in the traditional Mexican lottery, has been thought and designed to represent the city with its problems, actors, joys, institutions, activities, memory, traditions, corners, pains, and places.

The game consists of 45 cards with photographs, 10 sheets with 9 photographs each, one blank sheet with nine squares, a guide, a book with texts that speak about the city, and a bag with numbers to play. A maximum of 10 players can play and once a player matches his/her 9 squares on his blank sheet wins the game and must interpret and "read" the city according to the photographs on his/her sheet. Other players will also read their own cards and participants will engage in an open discussion of the different aspects of the city.

Photographs represent different aspects of the city, including health issues (nutrition, HIV/AIDS, smoking, alcohol use, drug use, young mothers, violence, pornography, death, poverty). The game was launched in May, 2001at a popular festival, and will be used in schools and in public spaces, particularly with young people.

Contact

Rossana Reguillo, rossana@iteso.mx

Margarita Hernández, maga@iteso.mx

2. Name of Project: Soccer schools for health promotion, Santiago de Chile, Chile

Pan American Health Organisation

The purpose of this project is to work with soccer coaches in Santiago de Chile, Chile, to promote healthy attitudes and behaviors among kids 8-12 years old. Coaches receive training on a variety of health issues (smoking, alcohol use, sexual behavior, violence, etc.), topics that they introduce during soccer training sessions throughout the week. For instance, coaches may ask kids about the implications of alcohol consumption during one of the breaks and lead a discussion in which kids reflect on this particular topic.

The project builds on the popularity of soccer and upon the credibility that soccer coaches enjoy among children. This project is currently being piloted in Santiago de Chile.

Contact

Matilde Madalenno, Director, Programme Pan American Health Organisation, Director, Programme of Adolescent Health, Washington, D.C.

maddalem@paho.org

3. TV Viva: A participatory communication project, Fundación Social, Colombia

TV Viva seeks to involve the community in TV production processes that serve as scenarios for community's reflections of their own realities and discussion of solutions to local problems. Members of the community are trained in basic TV production skills and then tell their own stories through TV. Community productions are then showcased at community encounters in which people reflect about their reality and explore potential solutions to problems or situations featured in these productions.

The community is responsible for TV equipment and other accessories neccesary for community productions. Participants engage in a very entertaining but reflective way of dealing with their own reality. Stories range from health issues pertinent to the community to issues of social life, family relations, and leisure, amongst other issues. Project evaluation focused primarily on issues such as number of actitvities, productions, safety of equipment.

Contact

Jair Vega, Former Project Coordinator

jvega@uninorte.edu.co

4. Name of project: Barricada de Salud, Rio de Janeiro, Brazil

A project sponsored by the ABIA, Interdisciplinary Association on AIDS, works with groups of Afro-Reggae musicians in order to disseminate information materials on HIV/AIDS in the city of Rio de Janeiro. The project started in the Lapa neighborhood and has become an itinerant show that visits different neighborhoods in Rio, particularly in low-income areas.

Contact

Veriano Terto, Executive Director, Asociacion Interdisciplinar da AIDS, Rio de Janeiro, Brazil

abia@ax.apc.org

5. Project Axe, Salvador, Bahia, Brazil

Project Axe is a non-governmental organisation founded in 1990, which seeks to promote human rights, particularly of children and adolescents. It is headquartered in Salvador, Bahia, and began as a project with a focus on street children.

Communication strategies:

• Education on the streets: seeks to establish a relationship between the educator and the child introducing concepts such as health assistance, rights, personal identification, etc.
• Educational units: Include cultural and educational activities such as circus, music, dance).
• Advocacy before local authorities: seeks to establish a system of professional training that will help adolescents develop income generating activities.

Development themes: childhood, juvenile delincuency, drug use, prostitution

Contact

Cesare de La Rocca, President

axe@ongba.org.br

Av. Estados Unidos, 161,Edf. Suerdieck, 9º e 10º pisos - ComércioSalvador - Bahia - Brasil, CEP: 40010-020

Tel.: (0_ _71) 242-5815 / 242-5876

Fax: (0_ _71) 241-3110

projetoaxe@uol.com.br

axeplan@uol.com.br

6. "Pilas con el Sida", (Watch our for AIDS), CIESPAL, Ecuador

An education and prevention programme targeting adolescents in Ecuador. This programme is a result of reserach conducted by Ciespal and other organisations based in Ecuador, with financial support from UNAIDS. The project includes a training manual, a video and a music CD to be used by the media, in schools and in other youth scenarios. The video includes short dramatised stories for youth about themes such as prevention, faithfulness, condom use, forms of infection, responsible sexuality, and living with the virus.

Contact

Ana López Arjona, Project Coordinator

CIESPAL@ciespal.org.ec

7. Cinemóvil, Profamilia-Nicaragua

Profamilia-Nicaragua conducts educational and participatory activities in which both youth and adults asks questions about sessions of reproductive health. The programme seeks to provide entertainment and education to isolated rural areas through the use of videos, announcements, contests, and documentaries. Programme coordinatores establish a dialogue with the audience and discuss issues such as sexuality, reproductive health services, etc. Two mobile units cover different parts of the country every week.

Contact

Yolanda López; Zeyra Peters, Profamilia central, Shell Plaza El Sol, 1C al Sur, Managua Nicaragua.

Tel: 505-270-1531/270-1535;

Fax: 505-270-1532.

8. Aprender TV (Learning TV), Bogotá, Colombia

This project seeks to integrate television and internet to academic activities in the city school system with a focus on the promotion of healthy behaviors. It includes a 30 minute television programme broadcast three days a week on the local channel, a web site and training manuals, and other print materials. Topics include healthy behaviors, environmental conservation, recreation and sports, tolerance and reduction of use of violence for conflict resolution, conservation of public space for recreation activities.

Contact

Fundación Imaginario, Calle 25C, 3-92, Bogotá, Colombia.

Tel: 571-332-1677

aprendertv@cable.net.co

9. Project Comsalud - A Multi-study project on health, adolescents and media in Latin America, Pan American Health Organisation, Washington, D.C.

This project brings together fourteen Latin American universities to conduct qualitaive research on adolescents use of media with a focus on public health issues, particularly HIV/AIDS. Project implementation is expected to begin September 2001.

Contact

Rafael Obregon

obregon@ohio.edu