The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Drawing your Own Conclusions: Communication and Natural Resource Management: Experience/Theory

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Summary


Theme: Planning for Action


Learning Objective: To prioritise the lessons of the previous 8 experiences and reflect on how they will impact your future communication for development and NRM work.

Below is a chart on which you can write the key lessons or important points you were asked to note down at the end of each experience.


Experience 1


Community Based Natural Resource Management – Namibia


Theme: Principles and Action


Learning Objective: To improve participants' understanding of the relationship between differing communication principles for effective change, and the planning and organisation of their actions.


My key lessons:

1.

2.

3.




Experience 2


Pastoralist Communication – Kenya


Theme: Voices and Action


Learning Objective: To advance participants' understanding of effective communication strategies, where substantive action is sourced in the voice and perspective of the people most affected.


My key lessons:

1.

2.

3.




Experience 3


Indigenous Forest Management – Cambodia


Theme: Issue Analysis for Action


Learning Objective: To expand participants' skills at analyzing the issues to be addressed by the communication initiative.


My key lessons:

1.

2.

3.




Experience 4


Recovering from Conflict – Viet Nam


Theme: Contextual Analysis for Action


Learning Objective: To improve participants' skills at analyzing the contexts for change.


My key lessons:

1.

2.

3.




Experience 5


Internet Radio - Sri Lanka


Theme: Culture and Action


Learning Objective: To expand participants' awareness of the relationship between culture, context and strategy, in developing effective communication initiatives.


My key lessons:

1.

2.

3.




Experience 6


Regional Networking – Costa Rica and Nicaragua


Theme: Behavioural or Social Action


Learning Objective: To develop participants' ability to understand the relation between individual behaviour change and structural/social obstacles or supports to that change.


My key lessons:

1.

2.

3.




Experience 7


Creating Local Organic Markets – Turkey


Theme: Education or Dialogue for Action


Learning Objective: To improve participant's ability to understand key differences between approaches emphasising education or dialogue and the programmatic implications of those emphases.


My key lessons:

1.

2.

3.




Experience 8


Environmental Education and Communication Project: El Salvador, The Gambia, and Jordan


Theme: Innovation and Action


Learning Objective: To heighten participants' critical skills at matching the requirements for action with the context for that action.


My key lessons:

1.

2.

3.



Consider the list you've made above and ask yourself whether these lessons will cause you to change the way you approach your work in the future. If the answer is yes make a few notes below about how your work will change.









Now consider the list again in terms of what you think are the most important lessons to keep in mind in your future work. List them below in order of priority:





1.


2.


3.


4.


5.


6.


7.


8.


9.


etc.