Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Effective Policy Advocacy: An RNRRS Synthesis

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Summary

This document, written for the Department for International Development (DFID), United Kingdom (UK), is a 20-page synthesis of how to advocate for policy changes within research for development programmes so that outputs of research will be taken up throughout the policy recommendation domain. The document opens with a discussion of why to include policy advocacy in research for development programmes and includes 5 barriers to policy uptake and 3 case studies with policy uptake analysis. It is a Renewable Natural Resources Research Strategy (RNRRS) paper.

The paper points out that research done by the economically poor may not circulate its outputs into the policy recommendation domain for lack of an avenue of approach to institutions that wealthy landowners or corporations may have. In addition, if no profit motive is present, market forces are unlikely to take up the outputs. Researchers, however, may be able to approach barriers to policy uptake by awareness of key conditions for policy change, including:


  1. "Raising awareness of a soluble problem.
  2. A belief that change is feasible, both technically and politically.
  3. An understanding of change processes.
  4. Access to policy shapers or policy makers. (A policy shaper is anyone, both inside and outside government, who has a direct impact on policy development and will vary according to the issue and the country)."



The five barriers, commonly barring policy uptake, are:


  1. Policy Engagement - how research can make an impact and change existing policy. This is illustrated by projects on changes to water policy that successfully engaged decisionmakers. In South Africa,"an extremely diverse group of collaborators included government officials, representatives from universities, [non-governmental organisations] NGOs and communities. The Minister of Water Affairs and Forestry attended the final workshop as a participant." Another example is in India where the management of water supply and demand has been highly fragmented. The development of a communication network between researchers and policy makers provided the scope for good policy and livelihood impacts.
  2. Interdisciplinary and Intersectoral Requirements - For optimum policy uptake, multidisciplinary teams including political and natural scientists can help to ensure that specialised knowledge relevant to policy makers can be translated into workable policies.
  3. Culture and Policy - Research managers need a variety of compelling arguments to change beliefs to suit different circumstances. "What aids the cultural dynamics is inclusion of local natural and political scientists in the project team." For example, projects on food safety have met with mixed government recognition because, in some places, most vendors are unlicensed, and, hence, are illegal. Where economies are declining, these vendors are increasing in numbers, as are health problems associated with lack of sanitation knowledge. However, in Zambia, appropriate advocacy meant that new partnerships were developed between those involved in vending and the supporting institutions. In Soweto, South Africa, the Environmental Health Officer (EHO) acknowledged the health programme initiative as support for her work.
  4. Long Term Nature of Policy Shaping - to achieve maximum policy reform, policy advocacy should not finish at the completion of fieldwork.
  5. Policy Communication - The development of appropriate forms of communication at all levels is a key element of effective policy engagement and advocacy. The paper found that articulate staff willing to popularise a project process and outputs with policy shapers are an important facet of effective policy communication. Also, the materials used to communicate policy are relevant to policy advocacy; for example, one project developed traditional and information and communicaton technology- (ICT-) based interactive learning aids and videos on appropriate animal health and husbandry issues for local community and NGO groups.



The paper finds that major lessons learnt are:

  • "Policy Engagement: research teams need to identify and gain access to the right political decision makers, which are problem specific, at the most opportunistic times.
  • Policy Communication: one size does not fit all; promotion processes must be carefully focused.
  • Interdisciplinary and Intersectoral Requirements: natural and political scientists should be included at appropriate stages of project planning and implementation, as determined by local contacts within the policy domain.
  • Culture and Policy: the variety of cultural dynamics means that local political scientists must be included in the project team.
  • Long Term Nature of Policy Shaping: policy advocacy should not finish at the same time as the fieldwork to achieve maximum policy reform."



Prior to the case studies, the paper lists implications for donor agencies and national research systems. The document then draws on the experience of research projects from DFID’s Forestry Research Programme (FRP hydrology cluster), Livestock Production Programme (LPP landless livestock keeper cluster) and Crop Post-Harvest Programme (CPHP street food cluster).