The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Evidence: List of Research Submitted by Alliance Participating Organisations

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Participating organisations in the Global Alliance for Social and Behaviour Change - Building Informed and Engaged Societies were asked to identify, in their opinion, the 5 most compelling research and evaluation studies that demonstrate the direct impact of this field of work on a major development issue. The list below, in alphabetical order, is the compiled results of their submissions. Click a title to access the summary, where there is also a link to the research identified.

  1. 2018 Edelman Trust Barometer
  2. A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States
  3. Building Resilience: How Research Has Been Used to Develop and Evaluate a Media and Communication Approach
  4. CDC's Gateway to Communication and Social Marketing Practice
  5. Changing Gender Norms
  6. Community Capacity as Means to Improved Health Practices and an End in Itself: Evidence from a Multi-Stage Study
  7. Community Dialogue to Shift Social Norms and Enable Family Planning: An Evaluation of the Family Planning Results Initiative in Kenya
  8. Community Engagement in Liberia: Routine Immunization Post-Ebola
  9. Digital Globalization: The New Era of Global Flows
  10. Effectiveness of Community Dialogue in Changing Gender and Sexual Norms for HIV Prevention: Evaluation of the Tchova Tchova Program in Mozambique
  11. Effects of Sesame Street: A Meta-analysis of Children's Learning in 15 Countries
  12. El Periodismo Local Se Extingue en Colombia / Cartografias de Información
  13. From Awareness-Generation to Changing Norms: Implications for Entertainment-Education
  14. HIV Communication Programs, Condom Use at Sexual Debut, and HIV Infections
  15. HIV Communication Programs, Condom Use at Sexual Debut, and HIV Infections Averted in South Africa, 2005
  16. How to Subvert Democracy: Montesinos in Peru
  17. Impact of the Integrated Radio Communication Project in Nepal, 1994-1997
  18. Impacts on Breastfeeding Practices of At-Scale Strategies That Combine Intensive Interpersonal Counseling, Mass Media, and Community Mobilization: Results of Cluster-Randomized Program Evaluations in Bangladesh and Viet Nam
  19. Implementing the Communication for Development Strategy to Improve Knowledge and Coverage of Measles Vaccination in Western Chinese Immunization Programs: A Before-and-After Evaluation
  20. Improving Reproductive, Maternal and Newborn Health Using Health Communication in Bangladesh: Final Evaluation
  21. Journalists and Safety Training: Experiences and Opinions
  22. Khanda ndi Mphatso: Applying Social and Behavior Change Communication to Newborn Health in Malawi
  23. Large Scale RCT in Bangladesh Compared Intensive IPC, Plus Mass Media, and Community Mobilization with Standard Nutrition Education and Less Intensive Mother to Mother Groups and Community Mobilization
  24. Looking Back and Planning Ahead: Examining Global Best Practices in Communication for Inactivated Polio Vaccination Introduction in Rwanda
  25. Media and Political Participation: Fostering Inclusive Governance
  26. Perceptions of Influence: Understanding Attitudes to Polio Vaccination and Immunisation in Northern Nigeria
  27. Reducing Intergroup Prejudice and Conflict Using the Media: A Field Experiment in Rwanda
  28. Reducing Violence by Transforming Neighborhoods: A Natural Experiment in Medellín, Colombia
  29. Seeds of Prevention: The Impact on Health Behaviors of Young Adolescent Girls in Uttar Pradesh, India, A Cluster Randomized Control Trial
  30. Shutdown Tracker Optimisation Project
  31. Social and Cultural Factors Shaping Health and Nutrition, Wellbeing and Protection of the Rohingya within a Humanitarian Context
  32. Social Marketing Approaches to Nutrition and Physical Activity Interventions in Early Care and Education Centres: A Systematic Review
  33. Social Marketing of Water and Sanitation Products: A Systematic Review of Peer-reviewed Literature
  34. Systematic Review of Health Branding: Growth of a Promising Practice
  35. The Effectiveness of Social Marketing in Global Health: A Systematic Review
  36. The Political Economy of Government Responsiveness: Theory and Evidence from India
  37. The Power of Information: Evidence from a Newspaper Campaign to Reduce Capture
  38. Women's Groups Practising Participatory Learning and Action to Improve Maternal and Newborn Health in Low-Resource Settings: A Systematic Review and Meta-Analysis
  39. Worth the Effort? Combining Sexual and Reproductive Health and Economic Empowerment Programming for Married Adolescent Girls in Amhara, Ethiopia