The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Evidence: Social Marketing Approaches to Nutrition and Physical Activity Interventions in Early Care and Education Centres: A Systematic Review

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Participating organisations in the Global Alliance for Social and Behaviour Change - Building Informed and Engaged Societies were asked to identify, in their opinion, the 5 most compelling research and evaluation studies that demonstrate the direct impact of this field of work on a major development issue. This was one of the nominees. For the full compiled list, please click here. For the compilation of the key impact data across all research evidence identified, please click here.

Title of paper, article, book (chapter), publication?:

Social Marketing Approaches to Nutrition and Physical Activity Interventions in Early Care and Education Centres: A Systematic Review

Name(s) of author(s)?:

C. T. Luecking H. Hennink‐Kaminski C. Ihekweazu A. Vaughn S. Mazzucca D. S. Ward

Who published this paper, article, book (chapter) or other publication?:

Obesity Reviews

What are the best extracts that highlight the evidence for the impact of a communication for development, social change, behaviour change, public engagement, or informed citizen strategy on a development issue and priority?:

"The review included 135 articles representing 77 interventions. Two interventions incorporated all eight benchmark criteria, but the majority included fewer than four. Each intervention included behaviour and methods mix criteria, and more than half identified audience segments. Only one‐third of interventions incorporated customer orientation, theory, exchange and insight. Only six interventions addressed competing behaviours. We did not find statistical significance for the effectiveness of interventions on child‐level diet, physical activity or anthropometric outcomes based on the number of benchmark criteria used."

To which development issue does this evidence and impact data relate?:

Non-communicable disease, early childhood education, nutrition, physical activity

To which strategic approach(es) does the evidence and impact data relate?:

Social marketing

What research methodology (ies) was/were used to produce this evidence and impact data?:

Systematic literature review/strong>

What is the URL to access this paper, article, book (chapter) or other publication?:

https://onlinelibrary.wiley.com/doi/full/10.1111/obr.12596

Why was this research evidence found to be useful?:

Most comprehensive review on the subject.

Further comments?: