The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Government Reform - Bangladesh

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This project was based on the recognition that the provision of government service in Bangladesh was inadequate. It therefore moved to provide more efficient civil service, privatization of state-owned enterprise, legal and parliamentary reforms, and finally a more responsive, accountable and efficient government.
Communication Strategies

The government and civil society were consulted to obtain objective overview of the problems and needs of the government. A report "Government that Works" to stakeholders, 5,000 copies translated to Bangla. A high profile media launch, and a national seminar with the Prime Minister, 5 other Ministers and the Finance Minister.
Development Issues

The government services in Bangladesh
Key Points

Broad national debate about the issue resulted, along with the consensus from civil society that there was a need for reform. This "Bangladeshi" solution resulted in major reforms being implemented without a bank loan.
Partners



The World Bank

Sources

World Bank Presentation, Case Studies Strategy. June 1998