The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Knowledge Translation - Doubled the Odds of Measles Vaccination and Tripled the Odds of Full DPT

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Strategy researched

A knowledge translation intervention that sought to increase vaccination uptake through evidence-based discussions with men and women on the cost of vaccination vs. the costs of treating measles

Impact achieved

Adjusting for baseline differences between intervention and control clusters with generalised estimating equations, the intervention doubled the odds of measles vaccination in the intervention communities (odds ratio (OR) 2.20, 95% confidence interval (CI) 1.24-3.88). It trebled the odds of full Diphtheria-Tetanus-Pertussis (DPT) vaccination (OR 3.36, 95% CI 2.03-5.56).

Country of study

Pakistan

Research methodology

RCT

Journal

BMC International Health and Human Rights; 2009

Journal paper title and link

Evidence-based discussion increases childhood vaccination uptake: a randomised cluster controlled trial of knowledge translation in Pakistan

Excerpt from Abstract

"The results support the hypothesis that evidence-based structured community discussions can increase vaccine uptake without relying on improvements of health service delivery."

Summary at this link