Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Land Rush: How do you feed the world?

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Land Rush asks the question: How do you feed the world? In 2008 the world’s food system began to fall apart. Threatened with hunger, rich countries started buying up and leasing fertile tracks of the developing world. With 60% of all arable land in Africa, large agribusiness started to move in, often forcing out traditional, subsistence farmers.
In Mali, 75% of the population are farmers, but rich, land-hungry nations are leasing Mali's land in order to turn large areas into agribusiness farms. Many Malian peasants do not welcome these efforts, seeing them as yet another manifestation of imperialism. The film explores the conflicting views of Malian farmers as some see change as necessary for survival. Through the Sosumar scheme (a US and South African agricultural project), the film also looks at alternative ways of investing in land in developing countries with an emphasis on the involvement of the local community. However, as Mali experiences a military coup, the developers are scared off and the question remains - can Mali's farmers combat food shortages and escape poverty on their own terms?
Following the worldwide broadcast, the series of documentaries has been made available online for downloading to be used by organisations, schools and anybody wishing to stimulate debate around poverty.
CLICK HERE TO ACCESS AND WATCH THE FULL "LAND RUSH" DOCUMENTARY ONLINE.
This one-hour documentary is part of a series of documentaries that form part of the Why Poverty? campaign, a cross media event taking place in November 2012. Eight award-winning film makers were asked to produce this series of documentaries about poverty, with each documentary looking at a different aspect of poverty. The series will be broadcast by 70 broadcasters from around the world reaching more than 500 million people via television, radio, internet and live events.
Length
60 min
Date Year of Production
Not specified