Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Let’s Speak Out Project

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Launched in January 2013, the Let's Speak Out project is working with young women in Liberia to tell their stories about sexual violence and issues related to sexual and reproductive health. Using participatory photography, music, a celebrity ambassador, community mobilisation, and print materials, the project is designed to support and empower young Liberian women who have experienced gender-based violence and sexual abuse, and encourage social change. The project is led by PCI Media Impact in collaboration with partners.
Communication Strategies

A key part of the Let's Speak Out project used a Photovoice approach to enable young women who experienced sexual violence during or after the civil war to express their stories. According to PCI Media Impact, "Photovoice is a unique, innovative, and contemporary form of communication especially suited for hard-to-reach populations and sensitive subjects. The Photovoice method centers around taking photographs, but also involves learning to express opinions, to interpret and discuss images, to work as part of a group, to develop ideas and a voice, to edit and caption images, and to identify and define audience and messages." By using photography as a way to tell stories, "the project hopes to break the silence on this violence, acting as a catalyst for social change throughout Liberia."

PCI Media Impact worked with young women living at a place of safety run by THINK (Touching Humanity in Need of Kindness). "Ranging from ages 13 to 24, half of them already mothers and most below a fourth grade reading level, these girls have heart-wrenching stories to tell. None have ever used a camera before and most have never had a photo taken of themselves. Equipped with cameras and knowledge about how to use them, each becomes a powerful agent of change." As one of the girls explained, "If other girls are going to change and have different experiences in life, then they will have to learn from our example."

Guided by the overarching theme "What does it mean to be a woman in Liberia?", the women at THINK learned the basics of participatory photography throughout a week-long workshop. Engaging in small, focused discussions, the girls chose six photos that represented their experiences as a woman in Liberia in the past, present, and future. The week concluded with a gallery walk, presentation, and discussion of their favourite photos. The stories can be found online on the THINK Photovoice Liberia website.

In addition to the Photovoice project, a Liberian rapper named Takun J worked closely with the young women at the THINK home, learning their stories and incorporating their experiences and hardship into the lyrics of two songs: "Where You At?" and "Song for Hawa". PCI Media Impact premiered the "Song for Hawa" music video to 700 change-makers at a United Nations Commission on the Status of Women kickoff event. Takun J and other musicians and a comedian have also been part of county tours to raise awareness and entertain communities in Liberia while also educating them about the issue. Each tour includes visits to local schools, radio stations, and community concerts.

In collaboration with the United Nations Children's Fund (UNICEF) and the Government of Liberia, PCI Media Impact also produced a children's book called "Sara Let's Speak Out", part of a series that encourages children to play positive roles in their communities. In this volume, Sara, the main character of the series, demonstrates how students can help break the silence surrounding child rape by speaking out about the abuse and supporting peer victims.

Development Issues

Gender Violence

Partners

PCI Media Impact, UNICEF Liberia, the Liberian Ministry of Gender and Development, African Network for the Prevention and Protection against Child Abuse and Neglect, THINK (Touching Humanity in Need of Kindness)