McQuail's Mass Communication Theory

This fifth edition textbook provides a comprehensive, non-technical introduction to a range of approaches in understanding mass communication. It is described as offering "student-friendly features" and offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience. It includes consideration of of mass communication in contemporary societies in the form of television, radio, newspapers, film, music and other forms of new media.

This publication also takes into account theory and research in relation to new media, globalisation and topics related to cultural production (such as advertising, fashion and merchandising).

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