Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Midwives' Attitudes, Beliefs and Concerns about Childhood Vaccination: A Review of the Global Literature

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Affiliation

University of Western Australia (Attwell); University of Sydney (Wiley, Leask); National Centre for Immunisation Research & Surveillance (Wiley); Telethon Kids Institute (Attwell, Waddington, Snelling); Menzies School of Health Research and Charles Darwin University (Snelling)

Date
Summary

"Vaccine hesitancy among midwives has been recorded anecdotally in a number of settings...and in the media..."

Studies indicate that many parents make childhood vaccination decisions during pregnancy, highlighting the importance of midwives in this process. This international literature review describes the attitudes and communication practices of midwives in developed countries towards childhood vaccines. The intent is to inform the development of resources tailored to the midwifery model of care, supporting midwives in advocating for childhood vaccination.

Across the 9 studies - both quantitative and qualitative - included in the review, 5 themes were identified:

  1. Overall support for vaccination - Midwives' support for vaccination varied in different settings, but, across the studies, the majority of midwives supported vaccination. Apparent variations might be partly explained by the different jurisdictions included in the review. In some settings, like Australia and New Zealand, midwifery-centred care is mainstream, with midwives leading the majority of antenatal care. This potentially explains the predominantly vaccine supportive views in those settings.
  2. Perception of scientific support for vaccination - Midwives' reservations about the level of scientific justification for vaccination were often centred on what is not yet known, rather than mistrust of the current evidence.
  3. Vaccines and the perception of safety/danger - Most midwives felt that vaccines were safe; a minority were unsure, or believed they were unsafe. There were 3 aspects to vaccination that emerged in the theme of danger: the number of vaccines, administration of vaccines early in life, and vaccine ingredients. These translated into certain beliefs about how danger might manifest, with prevalence explored in the quantitative studies.
  4. Necessity of vaccination - The majority of midwives agreed that childhood vaccines are necessary. Among those who expressed doubt, a commonly held opinion was that vaccine-preventable diseases such as measles are relatively benign and do not warrant vaccination against them.
  5. The midwifery model of care - The philosophy of midwifery professional practice is based on the principles of informed choice, empowerment, and engagement - with birth as a natural process. This approach prioritises individual decision-making over broadly applicable rules and recommendations. Viewing vaccination in this way may lead to an individualised approach to risk, which can have ramifications for the broader public health aspects of vaccination. For example, midwives in a Quebec, Canada, study emphasised conscious and informed choice, as well as their willingness to accept vaccine refusal if it appeared reasoned. An Australian qualitative study pointed to a dearth of discussion between midwives and their patients on the possible public health implications of the individual choice not to vaccinate. The Quebec midwives also emphasised the need to maintain the relationship with the birthing mother if she chose not to vaccinate.

The findings suggest the possibility for further research. For example, midwifery's emphasis on freedom of choice aligns with what is known about vaccine-hesitant parents, which raises the question of whether these parents are more likely to seek antenatal care from midwives with similar philosophies. According to the researchers, there is a need to further study midwives as an information source, and identify the types of parents who choose midwife-led births and link this to vaccine uptake.

Furthermore, the fact that the researchers were unable to identify research on existing communication interventions designed for midwives signals a potential gap in the available resources. Two studies proposed interventions from their findings. One found that midwives rated professional training, reading, and personal experience most influential on their attitudes, and so this study suggested collegial and work-based settings for midwives' continuing education. The researchers of the present study add that such training would be most effective if it explicitly engaged with midwifery professional practice and identity and emphasised the individual benefits of vaccination to the newborn.

Source

Vaccine Volume 36, Issue 44, Pages 6531-6539. https://doi.org/10.1016/j.vaccine.2018.02.028. Image credit: World Bank