A Practical Guide to Integrated Communications: A Workbook for Nonprofits

"Between more traditional channels of communications like direct mail, email, and newsletters and all the new channels you've adopted, like social media, multimedia, and blogs, there's a lot to think about when it comes to your organization's messaging. How do you create and maintain a consistent voice across so many channels? How do you coordinate your various communications to work in tandem rather than competing, engaging constituents and inspiring them to take action rather than confusing, overwhelming, or annoying them?"

This guide from Idealware and Chapman Cubine Adams + Hussey is designed to help non-profit organisations understand how to plan, schedule, and integrate communications into cohesive messaging around campaigns and the equally important times between them. Designed around 18 worksheets, this free workbook identifies and defines the categories of communications, explores their roles in messaging, and helps an organisation assess its current state of effectiveness before walking through the planning, scheduling, and implementation stages.