Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Regional Outreach Addressing AIDS through Development Strategies (ROADS)

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The Regional Outreach Addressing AIDS through Development Strategies (ROADS) project, a 2005-2013 project funded by the United States Agency for International Development (USAID), was established to address HIV prevention along the transport corridors of East Africa, including Burundi, Democratic Republic of the Congo (DRC), Djibouti, Ethiopia, Kenya, Rwanda, Mozambique, South Sudan, Tanzania, Uganda, and Zambia. Led by Family Health International, now FHI 360, ROADS aims to reduce HIV transmission, improve care, and reduce the impact of HIV and AIDS along the region's highways.

The Johns Hopkins University Center for Communication Programs (CCP) assisted ROADS in strengthening the institutional and technical capacity of implementing partners, as well as HIV and AIDS professionals. CCP developed approaches and tools for emerging issues, such as alcohol abuse and gender-based violence, and built the capacity of community-based partners to implement community outreach.

ROADS II, the follow-on project at the 2008 conclusion of the original programme, has scaled the project to expand from the 5 countries originally served to 10 countries.

Communication Strategies

To ensure programme sustainability, local community organisations lead efforts to map community needs and design project activities, which include provision of home-based care for people living with HIV/AIDS (PLHA), outreach to vulnerable children, peer-based family planning, health education, and referrals. In addition, entrepreneurs and business leaders contribute to initiatives aimed at economically strengthening ROADS II communities.

 

The ROADS II programme includes the following:

 

  • SafeTStop recreation and resource centres offer educational outreach, confidential voluntary HIV counselling and testing (VCT), and a secure place to relax for truck drivers and other transient workers.
  • LifeWorks, an initiative involving regional and local businesses, creates jobs for vulnerable women, older orphans, and care providers as an HIV prevention and care strategy.
  • The programme has increased VCT service uptake.
  • Through advocacy, regional government policies have been introduced to address critical issues of alcohol abuse and gender-based violence in the context of HIV/AIDS and reproductive health.
  • Community-led task forces have been established in four corridor towns to address gender-based violence as a barrier to uptake of HIV, family planning, and other health services.
  • Private pharmacists and drug shop staff have been trained in palliative care, anti-retroviral drug treatment (ART) counselling and referral, and a number have been trained in family planning.

 

 

For example, in Rwanda, ROADS II, through strategic partners, implements: abstinence/being faithful programming; peer educator training; VCT; palliative care; “wrap-around” programming such as alcohol and drug abuse counselling, interventions to address gender-based violence, and job creation as an HIV prevention and care strategy. This includes skills-building in strategic information management, programme and financial management, leadership, conflict resolution, and governance.

Development Issues

HIV and AIDS, Education, Economic Development.

Key Points

These transportation corridors have large transient populations, high levels of poverty and unemployment, and high infant, child, and maternal mortality. They are also major routes of HIV transmission. In 2011, ROADS II reached approximately 2.2 million people (including 300,000 truck drivers) who live in or regularly travel through 43 "hotspot" corridor towns. More than 1,170 community-based organisations with approximately 90,000 members have been mobilised into 65 community "clusters" based on mutual needs and interests (e.g., low-income women, PLHA, youth, and orphans and vulnerable children).

Partners

Funded by USAID, partners include: Johns Hopkins University Center for Communication Programs, Appropriate Grassroots Interventions, Development Alternatives, Inc., Howard University /Pharmacists and Continuing Education (PACE) Centre, Jhpiego, North Star Foundation, Program for Appropriate Technology in Health (PATH), Solidarity Center, Voice for Humanity, and Solidarity Center.