Reproductive Health Communication Strategy Implementation Guide

C-Change developed the Kenya Reproductive Health Communication Strategy Implementation Guide with support from the United States Agency for International Development (USAID) in collaboration with partners, stakeholders, and Kenya's Division of Reproductive Health. The Guide supports the rollout of Kenya's National Reproductive Health (RH) Communication Strategy at district, regional, and national levels and prioritises 3 key thematic areas: family planning (FP); adolescent and youth sexual and RH; and maternal, neonatal, and child health. Its purpose is to ensure coordination of social and behaviour change communication (SBCC) - which consists of advocacy, behaviour change, and social mobilisation - in RH programming and to assist implementing partners in Kenya in operationalising the strategy and stimulating dialogue around it.

Table of Contents:

Acronyms
Foreword
Acknowledgements
I. Introduction

• Purpose of the Implementation Guide
• Who Should Use the Guide

II. The Roll-Out Plan

• At the National Level
• RH Communication Management Secretariat
• At Regional Levels
• At District Levels

III. Guiding Principles
IV. Moving From Strategy to Implementation
V. Understanding the Situation - What Do the Data Tell Us?
VI. Focusing and Designing - What Approach and Media Mix Do We Use?
VII. Creating - What Communication Messages and Materials Do We Use?
VIII. RH/FP Communication Implementation Matrix
IX. Evaluation and Replanning - How Do We Measure Success?