The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Role-playing in workshops

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I think most people are often skeptical of using role-play because they think it's for kids. It's true, I loved to role-play as a kid but I'm finding it very useful in gaining insights during user testing workshops. Giving people a prompt and even props allows them to instantly relax and makes the workshop feel less rigid.

Even more, I've seen that role-play often brings out insights because people don't have to "be themselves" and then can explore and say things that could be very authentic and useful.  I'm excited to do a workshop around role-play at SBCC, and I hope some of you who are interested will read my blog on it: bit.ly/RolePlayUT.

Comments

Submitted by babatundeomotosho on Sat, 02/03/2018 - 02:24 Permalink

'SBCCSummit...The selection process was highly competitive in terms of both the volume and quality of submissions'.#SBCCSummit. I am looking forward to attending this epoch making meeting.

Bridging the gap between policy and communication is very fundamental to effective behavioral change #SBCCSummit.