Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
3 minutes
Read so far

Stree Shakti

0 comments
Carried out in India in 1990-1991, Stree Shakti was an effort to train semi-literate and illiterate urban slum and rural poor women to work as 'handpump mechanics'. The project was conducted through the Delhi Development Authority (DDA)'s contract labour and engineering divisions through a collaborative project with UNICEF and Jawaharlal Nehru (JNU). The Stree Shakti project was added as an additional component to develop special training materials (a multi-media kit) under the banner of Indian Council for Communication Training & Research (ICCTR). The purpose of this project cut across many thematic areas, including information and advocacy for safe drinking water and sanitation, skills-building for women's empowerment, community-based vocational training for economic development, and the building of functional adult literacy. Stree Shakti led to the setting up of the non-government organisation (NGO) Development Communication India (DCI), which formulates and implements development communication projects.
Communication Strategies
Stree Shakti was built on face-to-face training designed to empower economically and educationally challenged women. Following 4 days of hands-on training carried out in Delhi by the DDA's Slum Wing, groups of 5-6 women worked together in teams to operate the India Mark III model handpumps.

Organisers explain that the action research methodology led to outcomes that went beyond the scope of the project as envisaged. That is, a variety of communication tools were created as a follow-up to the original training that used both entertaining images and factual information to continue the work of strengthening skills and building literacy. Specifically, organisers developed a multi-media kit that featured, first, a video with built-in motivational content. This video featured actual trained women (from the Delhi session described above) operating the handpumps. In addition, the kit included tapes designed to foster community-based 'in situ' training, as well as group training. 'Trigger tapes' were edited out of footage to address issues specific to the government sector, the NGO sector, and the community.

This multi-media kit also included various printed materials, such as a highly visual comic-book-format reference manual with stills from the video (designed for easier recall). This material, specifically, was designed with a built-in literacy component intended to promote functional literacy. In addition, a set of 4 posters focused on water, sanitation, and women's empowerment were developed to create the mood and environment for handpump training. Finally, a flip-chart calendar (which can be hung on the wall for easy access) was developed for trainers, specifically, as a reference tool highlighting key messages.
Development Issues
Literacy, Women, Economic Development, Water and Sanitation.
Key Points
One outgrowth of Stree Shakti was the formation of the NGO Development Communication India by a team of like-minded education communication professionals in 1991. This group has been undertaking projects in drinking water, sanitation, rural development, youth affairs, elementary education, energy conservation, health, population and HIV/AIDS communication, and environmental conservation for United Nations bodies as well as central ministries of the government of India. DCI's activities include training, evaluation, action research, and materials design; here are a few examples of specific undertakings:
  • Creating and running 5 elementary Learning Centres that offer bridge classes to primary school drop-out children between the ages of 6 and 14 years. This project is called "Akshardeep".
  • Forming 100 all-women Self Help Groups in District Chamoli of Uttaranchal State in an attempt to understand first-hand the scope and potential of the microfinance projects being promoted by the government as a group endeavour towards poverty alleviation in rural areas.
  • Evaluating all the rural development schemes of the Government of India [Ministry of Rural Devt.] in the districts of Pauri Garhwal, Uttarkashi & Pithoragarh in Uttaranchal State. Currently undertaking the third phase of evaluation, DCI has set up a low-cost post-production facility that enables the conversion of footage into broadcast-quality videos that are meant to serve as training modules. Recent field work has led to the creation of the following:
    1. Power to the People: deals with a project to try out a community-based development communication intervention in Pakhi village, Joshimath block, Chamoli district of Uttaranchal state in India wherein the water from a local gurgling stream will be harnessed to generate power to run a cold storage unit for the local women's Self Help Groups.
    2. Drops that Maketh the Ocean: a documentary on the attempt to support the Public Care System of Govt. of Haryana (at Gurgaon district) through mobilising young adolescents from East Delhi's resttlement / unauthorised colonies/ urban slums as volunteers. This work has been carried out on Pulse Polio National Immunization days (NIDs)/Supplementary NIDs for the last few years and has evolved into a strategy to involve and sensitise young adolescents from disadvantaged sections on reproductive and child health (RCH) issues.
  • Creating digital video tapes (over 100 of them, as of late 2004) covering issues - such as watershed management, micro enterprise, and elementary and adult education - that are being tackled at the grassroots levels by the government, NGOs, and civil society agencies, including DCI. These experiences were documented without any pre-planning, but just to capture the processes of planning, implementation, evaluation, training, and networking.
A year after Stree Shakti was completed, the DCI team visited 7 states (M.P. [Betul], A.P. [Ranga reddy dist.], Maharashtra [Mahabaleshwar & Jaolin], Rajasthan [Udaipur], U.P. [Banda & LakhimpurKheri], Assam [Guwahati], and West Bengal [Midnapur]) on a mid-term review of the training project for UNICEF. DCI found Stree Shakti to be quite successful in a few places; for example, the group of 6 women trained in Kusumpur Pahadi, an urban village in South Delhi near Vasant Kunj, had become famous for being successful as women handpump mechanics. They made an impact on their community and were being hailed as role models. However, Stree Shakit had yet to take off in some other areas; for instance, in a slum resettlement colony about 10 km away, the women of Tigri and Govindpuri were not so successful.

DCI explains that there was a felt need to implement the training nationwide. To that end, UNICEF translated the Stree Shakti kit into 16 Indian languages and used it all over the country.
Partners

UNICEF's Water & Sanitation Section, New Delhi; JNU's Adult Education Dept.; DDA's Slum Wing; and ICCTR , Bangalore.

Sources

Emails sent from Usha Chanda (Secretary, Development Communication India) to The Communication Initiative on July 22 2004 and November 8 2004, and email sent from Usha Chanda to Elizabeth Wickett on July 5 2004.