The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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What is Social and Behavior Change Communication?

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The Health Communication Capacity Collaborative (HC3) has produced an animated video to help explain the concept of social and behaviour change communication (SBCC). The video defines SBCC, shows how it can be applied to behaviour change in the areas of HIV, malaria, family planning, Ebola, and child survival, and outlines how to begin to devise an SBCC programme.
The animation is a companion to a print infographic HC3 produced in 2014 to explain what SBCC is, how it works and evidence that shows it works.
As explained in the video, “SBCC is the use of communication to change behaviors, including service utilization, by positively influencing knowledge, attitudes and social norms. More than just an advertisement or website, SBCC coordinates messaging across a variety of communication channels to reach multiple levels of society.”
The print and animated infographic were designed to help clarify how SBCC enhances programmes and make the case for its continued use in any public health intervention.
Length
3:42
Date Year of Production
Not specified
Source
HC3 website on January 13 2016.