Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
1 minute
Read so far

Writing with Writers - United States

0 comments
Scholastic, a USA-based company, has launched an online educational system called Writing with Writers. Students up to 8th grade level work with authors, editors, and illustrators in online workshops designed to help them develop their writing skills within a virtual community.
Communication Strategies
This programme's strategy supports theories of instruction that encourage students to think about the concept of an audience for their work (rather than directing their words exclusively toward the single teacher who will evaluate those words). When writers imagine themselves working within a community - and then are given feedback by that community - it is hoped that they will critique their own work and revise their writing in response to the dialogue.

The Writing with Writers programme is based the notion of an online writing community for elementary school students. On the Writing with Writers site, students interact with professional writers in a workshop format. Genres include biography, fairy tales, descriptive, mystery, myth, news, poetry, and book review writing. For example, children who enter the "Folktale Writing" portion of the site read "In this workshop, we will share the magic of clever animals, enchanted kingdoms, and much, much more. Along the way, we'll offer tips, challenges, and guidelines to help you write your own folktales. When you're done with the workshop, you'll be able to publish your writing on this Web site. We'll even be selecting folktales and offering comments about your writing. Every writer will receive a special Certificate of Achievement signed by us!"

Each workshop includes examples, step-by-step instructions for writing, a teacher's guide, a transcript of an interview with the author, and directions for publishing students' finished works. Students are encouraged to submit their written profiles for review online, and to read their peers' work.
Development Issues
Education, Children, Technology.
Key Points
One student who participated in the programme said, "I always wanted my work to be read by someone else, someone out there who would grade me seriously, a regular person," she said. "With a teacher, it's their job. When someone else is reading it, they are doing it on their own free will."

Organisers are motivated by evidence that, in the United States, students are struggling with writing. Although data released in July 2003 by the federal Department of Education showed a slight improvement in the writing skills of 4th and 8th graders, the report also revealed that more than two-thirds of all USA students are less than proficient at the task. The rise of the Internet is often blamed for this deficiency. Parents worry that children are copying paragraphs from websites rather than writing their own. Some wonder if instant messaging, with its compressed spelling and syntax, might be stunting writing development. Writing with Writers, however, is based on the idea that technology can improve, rather than undermine, writing skills.
Sources

"A Young Writers' Round Table, via the Web", by Lisa Guernsey, New York Times, August 14 2003; and Writing with Writers site.