Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Youth Today

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Broadcast on Cambodian Television Network (CTN) since July 2004, "Youth Today" is a weekly television programme produced by and designed for young people in Cambodia. The programme is operated by a local non-governmental organisation (NGO), Support Children and Young People (SCY), as part of an effort to:
  • provide young Cambodians with opportunities to have their voices heard by a national audience and to get their concerns and interests across to a wider audience;
  • foster the potential of young people to speak out on issues directly affecting their lives and to increase awareness of these issues and bring about positive change;
  • provide young Cambodians with knowledge and skills needed to regularly participate in mainstream mass media;
  • build confidence among young Cambodians that they too can contribute to their own society and the advancement of their rights.
Communication Strategies

This project uses the medium of television to promote youth advocacy through active participation. SYC selects its young reporters from local high schools in Phnom Penh, where flyers and school contacts are used to attract applicants with a commitment to the advocacy of child rights. After selection, participants take part in training sessions designed to teach script writing, camera work, and production skills. Additional training is supplied for editors, who assemble the show. Each young reporter is assigned a position according to his or her abilities. The programme's 30 participants (aged 14-22 years) are divided into 10 groups, each consisting of a producer, a script writer, and a camera operator. They volunteer their time to undertake research, select stories, plan for shootings, shoot, review footage, write scripts, record voice narration, and edit the film. Each production team is expected to produce one story per month.

Airing on Mondays at 3:50 pm, each 10-minute-long "Youth Today" programme features several news stories about children's rights that run three to four minutes each. The topics are selected by the young reporters, who draft their own scripts, then shoot and edit the weekly episodes. One show focused on child labour, for example, and the young reporters covered a story about youth working at a brick factory. (Click here to listen to and/or watch 2 programmes online.) One participant explains, "It is important for young people to make media because it shows that they can do anything. Older people can produce programmes well, but they do not really understand the feelings of young people. The best way is for young people to speak directly to other young people. They have the same feelings and they can be closer and understand each better, because they do not have any barriers."

Development Issues

Children, Youth, Rights.

Key Points

"The 'Youth Today' programme has offered many young people the opportunity to develop career-building skills to which they would not otherwise have exposure. Many of the volunteers move on to work in the media professionally."

Partners

Funded by the United Nations Children's Fund (UNICEF).

Sources

Media Magic Digest, July 2008 - Issue #6; SCY website; and email from Em Chan Makara to The Communication Initiative on January 21 2009.