Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Social Dilemmas and Shame-based Sanctions

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Affiliation

Centre for the Study of African Economies, University of Oxford

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Abstract

"Using two economic experiments I investigate how a sample of rural communities in Zimbabwe approach social dilemmas. When provided with an opportunity to impose sanctions in the context of a public goods game, fourteen out of eighteen communities achieved higher levels of cooperation. In thirteen communities the imposition of shame-based sanctions in the form of lighthearted criticism was observed. The resulting data revealed that: both non-cooperators and cooperators were criticised; community members cared about what their neighbours thought of them and made adjustments to their behaviour accordingly; the overall pattern rather than individual experiences of criticism affected subsequent behaviour; those who made low contributions and witnessed the criticism of others who made similar contributions, made higher contributions subsequently; while those who experienced such criticism first-hand made significantly smaller adjustments to their behaviour; those who made high contributions and witnessed the criticism of others who made similar contributions, made lower contributions subsequently; and to the extent that an opportunity to criticise passed by unexploited subsequent levels of cooperation were reduced."