Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Give Us the Money

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In Give Us The Money, Bob Geldof, Bono and fellow activist Bill Gates speak candidly about the lobbying, strategising and back room deals involved in their near 30 years of activism against poverty and the valuable political currency of celebrity. The film explores whether their concerts and campaigns have really lifted millions out of poverty. It also asks the question: is celebrity politics the right way of combating world poverty and should international celebrities be the spokespeople for Africa’s poor.
Following the worldwide broadcast, the series of documentaries is available online for downloading to be used by organisations, schools and anybody wishing to stimulate discussion and debate around poverty.
THE DOCUMENTARIES ARE NOW AVAILABLE TO ALL. CLICK HERE TO ACCESS AND WATCH THE FULL "GIVE US THE MONEY" DOCUMENTARY ONLINE.
This one-hour documentary is part of a series of documentaries that form part of the Why Poverty? campaign, a cross media event taking place in November 2012. Eight award-winning film makers were asked to produce this series of documentaries about poverty, with each documentary looking at a different aspect of poverty. The series will be broadcast by 70 broadcasters from around the world reaching more than 500 million people via television, radio, internet and live events.
Length
60 min
Date Year of Production
Not specified