Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Equal Access Participatory Monitoring and Evaluation Toolkit

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This toolkit aims to help communication for development (C4D) organisations demonstrate the impacts and outcomes of their initiatives, listen to the people they are seeking to reach, continuously learn, and feed this learning back into their organisation and its practices. It is an outcome of the Assessing Communication for Social Change (AC4SC) project, which was a collaboration between Equal Access Nepal, Equal Access International, Queensland University of Technology, and the University of Adelaide, Australia. The toolkit was made possible through support provided by the Australian Research Council, Equal Access International, and the United States Agency for International Development (USAID)/Nepal.

The toolkit is guided by the principles of the communication for social change (CFSC) approach to C4D and participatory monitoring and evaluation (PM&E). It is based on recent ideas about effective evaluation and evaluation capacity development and learnings from the AC4SC project. The goal is to help C4D organisations become learning organisations that regularly critically reflect on their work.

Following an introductory section, the resource comprises the following modules and tools:

  • Module 1: Effective communication, feedback and reporting systems in a PM&E process
  • Module 2: Setting objectives and indicators
  • Module 3: Research and PM&E methods
  • Module 4: Critical listening and feedback sessions
  • Module 5: Doing qualitative data analysis
  • Module 6: Getting started and planning for PM&E and impact assessment
  • Equal Access Community Researcher manual
  • The Most Significant Change technique: A manual for M&E staff and others at Equal Access
  • Useful resources, information and tools

Either the entire toolkit or individual modules can be used. The toolkit encourages practitioners to include as many people and stakeholders in their monitoring and evaluation work as possible. Its methods are largely qualitative; however, it encourages use of range of methods, including those that provide useful quantitative data.

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C4D Network Newswire, March 4 2013.