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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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Journalism and Media Grant Making: Five Things You Need to Know, Five Ways to Get Started

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"Foundations are making more media and journalism grants not for the sake of media alone, but because they are finding they need a healthy news ecosystem in order to achieve their strategic goals."  With this in mind, the John S. and James L. Knight Foundation and the William Penn Foundation have published this booklet as a resource for use as a starting point for organisations interested in making media, journalism, or community-information grants.  The booklet is divided in two primary sections - the first containing key points that a user is encouraged to know, the second a short list of suggestions on how to get started.  A final section of "Additional reading" is included at the end, as well as a link to the Information Needs website for further resources.

The highlights of "Five things you need to know" include:

  • "This is everyone's issue" - Quality news and information is an essential element of effective citizen engagement. 
  • "You can build on what you're doing" - News and information efforts can be used to bolster foundations' existing initiatives, rather than becoming a new programme area.
  • "You can start without a lot of money".
  • "Good journalism requires independence" - Community foundations doing special news and information projects face decisions on how independent their work should be and how to avoid dictating special interests to journalists.
  • "Digital media must be focused to produce impact" - Because different groups use forms of media differently, it is important to define and understand the community of interest.

Included in the five ways to get started:

  • "Map your community's news ecosystem" - Inventorying local news and conducting research on the needs of information consumers can identify ways to be strategic in supporting information projects.
  • "Run a contest to find new voices" - Engage community members through awareness-raising events and other projects.
  • "Grow your own digital expertise" - Improve communications skills among staff, learn how to utilise available usage and engagement metrics to build capacity and be more effective with social media as dissemination tools.
  • "Partner with a local news organisation" - An established news organisation in the community can be way to reach a wider audience.
  • "Help create a public news organisation" - When public interest and investigative news programmes are cut back from traditional media, community foundations often help fill the void.

 

Publication Date
Number of Pages

19

Source

Information Needs website, October 20 2011.

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Submitted by Anonymous (not verified) on Fri, 01/13/2012 - 02:08 Permalink

This document looks very useful, thank you for sharing it with us!

 

Rebecca

The Paper Boat Creative