Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Stronger Health Advocates Greater Health Impacts: Tools of the Trade

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According to PATH, local health advocates play a pivotal role in the development and implementation of policy change to improve health in their countries. Having the potential for a deep understanding of the issues and strong, established relationships with members of their communities and governments, these advocates may have the knowledge and connections to get their voices heard as they seek to ensure that necessary resources, policies, and political will are available. These resources are designed to help both new and experienced advocates assess policy advocacy options, plan goals and activities, and develop a comprehensive strategy for advocacy impact.

PATH has developed an approach to policy advocacy strategy development [PDF] based on a 10-part framework [PDF] to help assess policy advocacy options and make strategic decisions about policy advocacy goals and activities. This 10-part framework, available in English and French, provides the foundation for a policy advocacy strategy workshop that is designed to enhance the capacity of organisations to make an impact at various levels (global, national, sub-national) through strategic policy advocacy.

Designed for individuals who work on health issues in low-resource settings, the purpose of the 3-day Workshop Curriculum on Policy Advocacy Strategy Development is to increase the understanding and skills among participants to:

  • Differentiate policy advocacy from other types of advocacy.
  • Identify the components of a policy advocacy strategy.
  • Identify policy advocacy solutions to address global health challenges.
  • Design tactics to influence decision-makers.
  • Develop a policy advocacy strategy using a 10-part framework.

Stronger Health Advocates Greater Health Impacts: A Workshop Curriculum on Policy Advocacy Strategy Development is a menu of tools is meant to enable advocates and facilitators to build the capacity of their own and other organisations. It includes the following:

In addition to the above, there is a Workshop Curriculum on Strengthening Advocacy Coalitions. Packaged as a 4-day intensive workshop, it is designed to help new coalitions:

  • Craft an inspirational mission statement.
  • Identify the coalition's advocacy goals.
  • Determine membership criteria and a structure for leadership and coordination.
  • Develop operational tools and processes to encourage productivity and efficiency.
  • Create a preliminary coalition charter, advocacy work plan, and fundraising strategy.

This package includes:

Publishers

Languages

See above for details.

Number of Pages

226 (Policy Advocacy Strategy Development Facilitator's Guide in English); 47 (Policy Advocacy Strategy Development Slide Set); 176 (Policy Advocacy Strategy Development Training of Facilitators Manual in English); 77 (Policy Advocacy Strategy Development Training of Facilitators Slide Set); 64 (Policy Advocacy Strategy Development Workbook in English); 202 (Strengthening Advocacy Coalitions Facilitator's Guide in English); 59 (Strengthening Advocacy Coalitions Facilitator's Slide Set)

Source

Reproductive Health Supplies Coalition website, PATH website, Facilitator's Guide [PDF], and A Workshop Curriculum on Strengthening Advocacy Coalitions, Facilitator's Guide [PDF] - all accessed on October 12 2017. Image credits: Clockwise from Top Left: PATH/Monique Berlier, PATH/Mike Wang, PATH/Mike Wang, PATH/Satvir Malhotra