Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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World Sight Day: using radio to reach out

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Author: Aveseh Asough, October 9 2015 - We were already a few hours into our production training workshop in Benin City in south Nigeria, when a shy, young man arrived in my training room, apologising "Madam, I am so sorry I am late."

I soon learned that this was Timothy Osemwegie. Born with good sight, Timothy became blind at the age of three but didn’t let that stop him becoming a presenter on both radio and TV at the Edo State Broadcasting Service here in Nigeria.

Timothy loves his job - and his guitar. But, he told me, faces many challenges, including in the radio studio. He needs someone to help him select and play music when he is presenting but sometimes, “You tell them to cue track one and they cue track eight,” he said with a giggle.

Training for all

The training we run for our over 80 radio stations in Nigeria is always highly practical with lots of exercises that get everyone up from their desks and moving around. We particularly focus on team-working and it was noticeable that all too often Timothy was left out by his colleagues and not involved in the team’s work.

So I asked the team to congregate around where Timothy was sitting and take the task a little more slowly so he could also listen and make his contribution. They took this on board and continued to do so for the remaining days of the training.

Real results

For a long time now, BBC Media Action in Nigeria has set out to engage people with disabilities at all levels of our work.

For example, our health radio programme Ya Take Ne Arewa (What’s happening up north?) is currently featuring Samanja, a famous blind movie star from the north of Nigeria.

Another of our projects, meanwhile, recently had a terrific result. Tosan Akinwale, a radio producer who is paralysed from polio, attended our training and learned how to produce what we call ‘Town Hall meetings’, where radio stations bring together local people to ask their leaders questions on air.

After our training, Tosan returned to her home station and produced a programme where almost three quarters of the audience asking the questions were people with special needs. She told me that she was thrilled to learn "what I can do to help people like me to know their rights and to participate in how our society is run".

Learning from our trainees

At the end of the training, I asked Timothy how we could improve the experience and he had a lot of ideas, including creating audio and Braille material for trainees.

And as one of our team’s priorities this year is to train more people with special needs from across Nigeria, we're asking Timothy and another blind producer from Federal Radio Corporation of Nigeria to join our radio production team as interns next month. We can’t wait!
 
Click here to access this BBC Media Action blog and related links on their work in Nigeria.
Image credit: BBC Media Action

Contact:
BBC Media Action
BBC Media Centre, MC3A, 201 Wood Lane
London
W12 7TQ
United Kingdom (UK)
Phone: 44 (0) 20 8008 0001
Fax: 44 (0) 20 8008 5970
Media.action@bbc.co.uk