Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Malaria Control in Cameroon

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Between 2009 and 2011 the Fobang Foundation (FF) ran a programme in Cameroon to promote malaria prevention by explaining the biological basis of the disease and educating the population on better control methods. The programme worked at the national and policy level to improve information collection and dissemination, and at the grassroots level to promote awareness and action through comics, radio, schools clubs, theatre, and a vocational centre.

Communication Strategies

According to the Fobang Foundation, in 2006, it became clear that Plasmodium falciparum was resistant to amodiaquine and that the Anopheles mosquito was resistant to pyrethroids. In 2007, the National Malaria Control Programme (NMCP) decided to reorient towards greater community participation in order to mitigate the difficulties it was having scaling up its interventions with insecticide-treated mosquito nets, the intermittent preventive treatment (IPT) of pregnant women with sulfadoxine pyrimethamine (SP), and the use of Artemisinin-based combination therapy (ACT). According to FF there was also a general lack of information or the information that is disseminated is not culturally relevant.

At the national and policy level the programme coordinated a biennial Malaria Report for Cameroon by helping the National Malaria Control Programme develop questionnaires, collect and analyse information from the provinces, and monitor sites and organisations involved in malaria prevention. To promote effective malaria prevention in communities, the programme adapted training kits to educate at-risk groups, and conducted community-based awareness and prevention activities. The key activities were as follows:

 

  • Research and capacity build-up - FF worked with the 'National Malaria Control Programme' (NMCP) and the Cameroon Coalition Against Malaria (CCAM) to gather information in order to create a complete picture of the malaria situation in Cameroon. This included malaria indicators in a number of important regions (in North-West, South-West and Central Cameroon as well as in the Adamawa regions). The focus was on children under five and pregnant women.
  • Cultural health education - FF produced a malaria manual and co-sponsored the biweekly report 'About Malaria’, which also contains a comic strip on preventing malaria. The Radio Health International project enabled information about malaria to be broadcast over the radio.
  • School Health Clubs (SHC) - School health clubs received sponsoring for project activities that are part of the Community Outreach Malaria and HIV Prevention programme. On average, each club has 50 active members, and about 10 clubs are involved.
  • Theatre – The theatrical play Wabu (the Malian word for malaria) is about the dilemma of traditional African and Western approaches to the treatment of fever and malaria. Wabu was also made into a documentary and translated into French and Pidgin.
  • Vocational and hope centre - The vocational and hope centre focused on activities related to the production of insecticide-treated mosquito nets, 1,500 mosquito nets were distributed through the school health clubs.
  • The Malaria Control in Cameroon programme operated in parallel with an HIV/AIDS project funded by the Dutch Albert Schweitzer Foundation (NASF), which Fobang Foundation says helped to reduce costs and duplication.

Development Issues

Malaria

Key Points

FF faced some challenges in the implementation of the project which meant that some objectives were delayed or needed extra funding. The organisation says they have learned to make its projects less ambitious. According to FF, it is better to achieve good results in small steps over several years, than to start a lot of activities that produce little to no result at all.

Partners

Fobang Foundation, Malaria No More Nederland

Sources

Malaria No More website on February 11 2012.