Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Continuous LLIN Distribution-Making it Work: The Big Picture

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Summary

This 2-page brief, published by Roll Back Malaria, shares the experience and lessons learned in Kenya from the country’s strategy of continuous LLIN distribution to prevent malaria. According to the brief, continuous distribution systems are a crucial complement to free distribution campaigns, maintaining the coverage that campaigns build. At the core of success of the distribution systems, led by Kenya’s Division of Malaria Control (DoMC) is that all donors and partners support the principal of one strategy, one co-ordinating body, and one monitoring and evaluation plan. The brief also credits a strong communication programme with mobilising community support for the system.

The brief outlines several important aspects of the national strategy that contribute to its success. While the DoMC includes training on LLIN distribution as part of their standard midwife training or malaria refresher trainings, they have devolved responsibility for maintaining training levels to PSI/Kenya, which does this in collaboration with DoMC personnel. PSI/Kenya uses a flexible approach to training, with no set training course in place. Training focuses on practical needs, evolving issues, and changes in the system.

Along with a dedicated supply chain, intense supervisions is cited as a factor of success, as well as a bonus system built into the social marketing of nets. PSI/Kenya field staff are eligible for monthly bonuses based on the numbers of LLINs turned over, coverage of LLINs in the intended outlets in their area, and absence of stock-outs. This helps ensure that the socially marketed nets are being sold in the right places for the right prices.

District and health facility staff consider community support a major reason for the success of the system; the strong communication programme undertaken by the DoMC in partnership with PSI/Kenya created awareness of and respect for the threat of malaria. This means people want to obtain LLINs through the distribution system, and let district authorities know of instances of theft or sale of "free" LLINs in shops. Also, community members take part in groups such as community management committees, which support health facility operations. Whilst the programme is committed to "one strategy," the Kenya experience shows that adapting programme approaches based on evidence and the changing environment is important to success.

In addition, strong leadership ensures coherent co-ordination of a solid partnership with consistent donor support. According the brief, the strength and vision of the DoMC underpins the success of their continuous distribution model. The DoMC works with a solid and focused partnership of two key donors, the Department for International Development (DfID) and the United States Agency for International Development (USAID), and a dedicated implementing partner (PSI/Kenya) that works closely with the private sector and some grass-roots community-based organisations. The partnership is broad in that it crosses sector boundaries, but it is crucially centred on a few strong, dedicated, and responsive partners. Lastly the brief credits a relatively supportive and well functioning health system environment for the success of the distribution systems.