Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Activate Programme

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Launched in 2012, the programme "Activate," which translated from Spanish means "activate yourself!" is designed to stimulate youth participation in politics in Ecuador. Led by Agora Democrática, in partnership with the Netherlands Institute for Multiparty Democracy (NIMD) and supported by the Glynn Berry Programme, Activate focuses on motivating and informing youth ages 16 to 29 years old through workshops, a website, as well as a radio campaign.

Communication Strategies

Activate uses three key strategies to stimulate youth participation. The first phase of the project is a series of 12 workshops taking place on a regional level for youth from selected social organisations, student boards (schools and universities), and national political organisations. The workshops are co-organised with the Defensoría de los pueblos (which can be compared with institutes such as the Ombudsman), the National Council for Children and Adolescents, the Ministry of Social and Economic Inclusion (MIES), and CORAPE, a network of 42 community radio stations. During the workshops, youth are informed about human rights in general and youth rights specifically. Using interactive approaches, youth participants are challenged to define barriers to participation. The experiences collected in the 12 workshops will be organised and presented during a national seminar. In addition, the information gathered in the workshops will be used for the production of an awareness campaign produced by CORAPE and distributed through 42 radio stations.

Another tool to stimulate youth to participate is the Activate website. The website is designed to promote the participation of youngsters in Ecuadorian politics and functions as a social platform to discuss politics and related topics. It also educates youngsters about the basic principles of democracy.

Finally, during 2012, Agora Democrática offered trainings especially for young talented political representatives, in political marketing. These participants were selected during the initial stages of the project.

Development Issues

Youth, Governance

Key Points

According to the Netherlands Institute for Multiparty Democracy (NIMD), since the adoption of the new constitution in 2008, a model of participatory democracy has been introduced in Ecuador. The current constitution as well as the National Plan for Development specifically refers to youth participation as one of the priorities and recognises young people as "...strategic actors for the development of the country". A baseline study, done by Agora Democrática revealed that the participation of Ecuadorian youth in politics is still very low; young people do not have an interest in getting involved or even to become well informed. This is also due to the lack of compatible tools for youth to stimulate their participation such as internet and other new social media.

Partners

Agora Democrática, Netherlands Institute for Multiparty Democracy (NIMD), Glynn Berry Programme

Sources

NIMD website and NIMD website on December 17 2012.